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You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts.

Marketing Infoproducts: Package Your Brain!

Marketing Infoproducts: Package Your Brain!Copyright 2006 Marketing MavenAs long as you are providing a service, there will always be a ceiling on how much you can earn that is based on the number of hours you can work in a week. Even if you hire an assistant and/or raise your rates, you are only raising the ceiling a little higher. The way you can blast that ceiling sky-high is to package your brain into infoproducts and sell them online.You have a particular system and unique way of providing service to your clients. Package it into an information product that will show people step-by-step exactly how you do it. The incredible advantage to this is that you can teach people all over the globe, day and night, every day of the week.With infoproducts, you dont have any limit on the number of information products you sell. While your service will always be limited by the amount of time you have to give face to face, your information product can teach countless numbers of people.Another advantage of packaging your brain into infoproducts is that you can develop your brain into more than one product. Your packaged brain can be sold on your website and at your public speaking events as CD sets, e-books, paper versions, recorded online seminars, DVDs, and so on. Because you will be developing a loyal client base who wants to learn more and more from you, you will be able to feed this hungry audience with your infoproducts.Here are other benefits of packaging your brain into information products1. A low-cost option to use your services. By offering your clients infoproducts, they can purchase your packaged brain for substantially less than they could ever hire you for. For instance, a home-study course could provide a condensed version of what a financial planner or a coach provides to clients over a series of months.2. A lower-risk alternative for prospects. Often your system serves as a doorway to you. Your prospect may study your system first and then later purchase your full-meal deal. This is powerful your prospect pays you to be your lead! She begins to feel like she knows you. Remember, people work with people they know, like, and trust. Your infoproduct is building relationships for you.3. Your products build credibility. Like writing books, producing infoproducts will elevate your perceived expertise. You reinforce your brand and people find you trustworthy because you have outlined the exact steps to solve their problem. Remember, this is always about answering Whats in it for me? for your target audiences perspective.4. You become more efficient. By turning your process into a system, you can show the precise sequence that helps your clients. Instead of trying to be intuitive about how to solve each persons problem, take him or her step by step through your process. You save time because you will know what each session will focus on and how long it takes to achieve results.Your customers will be impressed when you have worksheets and specific homework assignments for them to work through. It reinforces your expertise and makes them feel secure in their decision to hire you.5. You can offer package options. Because you know each step of your system, you can offer your customers options. People are MUCH more likely to make a purchase if they have options. By giving your customers choices, they can purchase what is right for their unique situation. Your clients may decide to do one option now and add something else later. The nice thing about this is your customers get RESULTS and you dont have to work as hard because you have a SYSTEM.I recommend always offering options that set your customers up to work with you on a continuing basis. For example, a professional organizer could set up one package that includes an initial consultation, a clutter analysis, four weeks of room-by-room organization, and then four weeks of one-on-one work with the customer to teach them how to create systems of organizations. This option could include a Clutter Free Tips and Workbook.A personal trainer could offer an option called Fantastic Fitness! This 6‑month training package could include one-on-one workouts, a nutrition guide, a personal grocery shopping session to show how to Shop for Fantastic Fitness! and a goals and progress workbook.6. You can turn your package into a very expensive option. Once you have your brain packaged, you can create an expensive option that will give your prospects a LOT of information in person. Most people that offer this generally offer a live event over several days.Because you are spending hours and hours giving your audience information, people are willing to spend anywhere from $1,500 to $10,000 and more for this type of program. With a powerful sales letter that is placed on your website, you can bring 20 to 50 people to your event. You do the math.7. You can use your system for your talking points. Once you have a system, it becomes much easier to make sales, give presentations, and offer public talks because you have specific talking points which will always tie directly back into your infoproducts. You can offer people a chapter or a sample session based on a section of your system to give people a taste of what you offer.8. Prospects can become customers at many different price points. If you are selling information products, the going rate for an e-book is between $17 to $97 and for a teleseminar, the range is about the same. For a manual, the price ranges start to spread out quite a bit. Ive seen them between $100 and $1,000 depending on the complexity of the information. In general to command more than $100 - $200, you have to start including CDs, templates, and other value-added components. The information-product business is a wonderful one to get involved in and very addictive for both you and your customers (in a good way).I hope this is getting your brain percolating on how you can package your brain as a system and how it will make it SO much easier for you to both market and implement it. The end goal is you can attract more customers and make more money with less effort.ACTION ITEM: Take a look at your current offerings. What can you do to package your brain into your first infoproduct? What format will it take? How will you market it? What will it cost?

Standardising is a head for all

Standardising is a head for all

The system about which one we speak, is the legal base, helping to realise the investment program of progressing of electric power industry. Each member of tendered system of technological association to network plants of new generation urged to make this process transparent and clear, based on general principles for all market participants. Therefore a major principle which one is mortgaged in these contracts , standardising of this process as on periods of implementation of all stages of technological association, and on account of a board for it. It will allow to the generating companies to understand process of technological association even before realisation of the investment project, to recognise schedule more precisely the future costs.What decisions and at what level on technological association generating plants are already accepted? What it is necessary to accept?Here it is necessary to disjoint the decisions linked with technological association, accepted on a national level, and the intracorporate documents anyhow regulating this question. As to maiden here corrections in the law "About electric power industry" have fundamental meaning, signed by the President of the Russian Federation on November, 5th this year. Actually corrections in a part technological association have made this process "public", much more transparent and regulated. As to technological association generation in the law now about it it is told as about separate "a class, a type" associations with the requests, including to rationing of petroleum products of periods and cost.

Cafeteria Benefits and Your Workforce

Cafeteria Benefits and Your Workforce

Especially if you happen to be one of those unflinchingly ambitious micro-business entrepreneurs, Ive been reading about everyday in pubs like Crains Chicago Business, youll eventually find that designing and offering up an attractive employee-benefits package will be an essential component of your future growth. An attractive health plan will do just that attract helping you recruit and retain crucial employees (meaning those fought over creative class/knowledge worker types Richard Florida is always yammering about). Youll also find that a generous group plan will help link your employees' interests to your concerns. That said, there are a seemingly unlimited number of group benefits options to consider. One that youll want to move to the top of your list is a Cafeteria Plan. The cafeteria brand of benefit plan can add a lot freedom to a employee compensation package, allowing your workforce to choose benefits options ala carte, if you will selecting only the benefit options theyre most interested in. Perhaps I should start closer to the beginning cafeteria plans, also known as the flexible spending account, the choice spending account or the section 125 plan, have become increasingly popular over the last few years because theyre designed to offer employees a truly convenient way to pay medical expenses with pre-tax dollars; relieving them of the burden of federal, and state taxes. To take advantage of a flexible spending account, eligible employees set aside a pre-designated amount each year, in order to pay for medical expenses arent already eligible for coverage. The two most common types of flexible-spending accounts are dependent care reimbursement (also known as DCRAs) and health care reimbursement accounts. Employees pay for non-reimbursed expenses from these accounts. Unfortunately, flexible-spending accounts are "use-it-or-lose-it" accounts; meaning that any funds leftover at the end of the year cant be rolled over, so to speak.Exceptions To Those Limits Apply to Key EmployeesTypically, funds set aside in a cafeteria plan's flexible-spending account are exempt from income, payroll, and unemployment taxes. This exemption generally also applies to payroll and unemployment taxes paid on behalf of employees. (Take a look at IRS Pub. 15-B for exceptions, including treatment of highly compensated employees and certain shareholders of Subchapter S Corporations.)Premiums paid to a group life benefits policy are typically exempt from income and unemployment taxes. In addition, premiums paid for up to $50,000.00 of benefits coverage per employee tend to be exempt from payroll taxes. For additional details, see IRS Publication 15-B. You see, cafeteria plans offer you some versatility in putting together a benefits plan for your workforce. There are other categories of fringe benefits that you can offer your employees in a cafeteria plan that may be excluded from taxable income under IRS benefit-exclusion rules. Using a flexible-spending account -- namely, establishing a DCRA and HCRA -- may help to jump-start a cafeteria plan for your workforce. If you maintain a cafeteria plan, the IRS requires you to complete IRS Form 5500.To help you keep track of employment-related costs, the U.S. Bureau of Labor Statistics (BLS) publishes a quarterly statistic called the employment cost index. The cost index measures changes in employee-compensation costs, which include salaries, wages, and benefits. In addition to publishing the quarterly cost index, BLS publishes an annual survey of compensation costs. One last thing the information above is practically for entertainment purposes and shouldnt be interpreted as financial advice. For advice specific to your firms circumstances, dont hesitate get advice from a financial, tax or benefits consultant. You may even want to flat out hire an Interim benefits consultant or a full service benefits consulting firm. There are also a number of good sources of information on the Web you can take advantage of. The Employee Benefits Research Institute (EBRI), International Foundation of Employee Benefit Plans (IFEBP), and American Benefits Council are independent sources of truly actionable employee-benefit plan information.

Why do HP and Lexmark compatible ink cartridges cost more than Epson and Canon?

Why do HP and Lexmark compatible ink cartridges cost more than Epson and Canon?

We get asked this question a lot by customers who own an HP or Lexmark printer, especially ones who have previously owned an Epson or Canon printer. So why do the majority of HP and Lexmark compatibles ink cartridges cost more? Well, its basically down to the design of the "ink cartridges" these brands of printer use. Most HP and Lexmark printers use a cartridge where the print head (the device that puts ink the on the paper) is incorporated into the cartridge and cannot be removed. This means each time a new cartridge is installed in the printer the print head is also replaced. Replacing the print head at each time the ink runs out has a number of advantages in terms of the quality and reliability of the print produced. The downside however, is that a print head is expensive to manufacture, it is a highly engineered electrical device which requires high levels of expertise and technically advanced machinery to produce. You will not find third party companies offering print head cartridges cheaper than the branded products, because they are unable to manufacture them at a low enough price that would draw the consumer away the branded OEM product. Another downside to having a throwaway print head of every cartridge is that its not very environmentally friendly in terms of the energy it takes to produce it. Although HP and Lexmark do recycle the materials used in their ink cartridges.So what are compatible HP & Lexmark cartridges? Compatible HP & Lexmark cartridges are remanufactured. This means the cartridges have been recycled in an environmentally friendly way ready to be used again. So they just refill them with ink? No, remanufacturing and refilling are entirely different things. Remanufacturing is a much lengthier and thorough process; as a result it produces a much more reliable recycled ink cartridge. The remanufacturing process consists of sourcing empty cartridges that are suitable for remanufacturing. The majority of these are bought from brokers and the cost of which varies tremendously, depending on the availability of the particular cartridge (new cartridges to the market are generally more expensive because there are less in circulation). Once the cartridges are received each one is carefully inspected for any signs of damage. Cartridges that pass visual inspection are then thoroughly cleaned using state-of-the art equipment and then electronically tested to ensure the electronic circuitry on the cartridge is functioning. The next stage of the process is refilling, this is done using premium quality ink and highly accurate manufacturing equipment. On completion of the filling process the cartridge is again inspected visually, electronically and under pressure controlled conditions to ensure the unit is suitably sealed (so that it doesnt leak). The final stage is packaging, this involves placing the product in a uniquely designed box which is clearly labelled with all relevant product codes. The box will also contain a freepost bag to return the cartridge to the recycler when it has been used in order for it to be recycled again. As you can see this is not a process that can be done while you wait. Due to the amount of time and equipment needed to recycle ink cartridges the end product can be a little bit more expensive compared to third party compatibles for Epson and Canon printers. So why are Epson and Canon compatible cartridges cheaper? The reason for this is that the majority do not contain a print head and are therefore, simply ink tanks. These can be manufactured (in China mostly) in a very cost effective way and the end product can be retailed at a much cheaper price compared to the equivalent OEM branded product.

Removable adhesive avoids label face stains

A general-purpose removable adhesive that will perform on a wide range of face materials has been developed by Avery Dennison.Removability is an often-specified feature in a self-adhesive labelstock, but it can mean low adhesion levels, difficult conversion, label pre-dispensing, and even staining on the label face.Fasson R5000 is an emulsion acrylic adhesive a formulation which gives good, clean, die cutting and reel-to-reel conversion speeds up to 140. per minute using conventional print processes, says Avery Denisson Fasson Roll Europe.Matrix stripping even when heat is involved is claimed to be excellent, and machine downtime and waste are therefore minimised. Adhesive bleed is very low, and the manufacturer says its UV resistance outperforms that of other acrylic emulsion removables.On the packaging line or in the warehouse or factory, labels with Fasson R5000 offer removability up to one year, and will not cause unattractive staining of the label face material on most day-to-day application substrates.Handling characteristic are the same whether labels are applied automatically or in print-and-apply systems. R5000 will stick to a broad range of materials, including paper, cardboard, glass, plastics packaging films, HDPE, stainless steel, and polycarbonates. Its good initial tack and adhesion makes it suitable for a variety of applications from labels on glassware, shoes and household goods, to laboratory labels, product tracking, box end labels, temporary pallet labelling, special offer labelling in retail stores, and office labels.Fasson R5000 has also gained BgWW approval for indirect food contact (direct contact with label edges allowed), so it is also suitable for prepacked foods. Fasson R5000 complements the three speciality removable adhesive Fasson R100, Fasson R800, and Fasson UR 400.

Deals The Ideal Business Deal

Deal is an agreement that is reached after negotiation. Agreement is a mutual commitment between two or more people. A deal is a type of contract that two parties agree to follow. Deals are very prevalent in business areas, thus we are constantly hearing terms like business deals, financial deals and more.While making a deal with another company or person, there are a few things that you should remember. When you are negotiating with another company, take charge of the situation. It is important to be in control of the deal initially to ensure a smooth flow of positive activity. You may sometimes face unavoidable situations when the opposite party cut a deal that leaves you exposed. It is not always possible to shield yourself. Leaving those unavoidable instances, try to be in control of the entire situation when you are dealing with another person or company.While you are dealing with another company, it is best to collect the money sooner than later. Deposits, advances, and front-loaded payment schedules are ways of judging the reliability of the other company. Cash is always safer than checks in deals, and a certified check is safer than a personal one. While dealing with money matters, do not move beyond your budget. Take help from third-party financing, only after the deal is officially made.In a deal, you should communicate clearly and specifically about your expectations, leaving no ground for misunderstandings. Have a condition attached to your deal. In a deal, make the key items subject to your approval. The best way of dealing with deals is to self inspect everything. Talk to the tenant and the franchisee to know how things are working.In a deal, try to be the boss. Create a situation in the deal where the other party will report to you by giving you `various reports on the various stages of the deal. There are very few companies that are self sufficient. Making deals with various companies not only increases the trust between the two, but also ensure a rise for both of them.

Summary

You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts.